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Now photographers can enjoy the superlative picture quality and shooting responses prized by DSLR users in two beautifully compact new cameras that are brilliantly easy to use.

Joining the α family, the NEX-3 DSLR-quality imaging with the convenience of interchangeable lenses in a sleek new design that slips easily into a jacket pocket or bag. In contrast with conventional DSLR models, the ‘mirrorless
 
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Sony NEX-3 with 18-55mm lens

Now photographers can enjoy the superlative picture quality and shooting responses prized by DSLR users in two beautifully compact new cameras that are brilliantly easy to use.

Joining the α family, the NEX-3 DSLR-quality imaging with the convenience of interchangeable lenses in a sleek new design that slips easily into a jacket pocket or bag. In contrast with conventional DSLR models, the ‘mirrorless’ construction shrinks the thickness of the camera to just 25.4mm (NEX-3, excluding grip and mount) at their slimmest point.

At the heart of nex cameras is a newly-developed Exmor APS HD CMOS sensor with a resolution of 14.2 effective megapixels. Far larger than the sensor inside conventional compact cameras, its key to the extremely low image noise and creative defocus effects that are familiar to DSLR users.

Still and video image quality is further refined by the powerful BIONZ processor that ensures speedy DSLR-style shooting reflexes with quick, precise autofocus and minimal shutter lag. Both cameras can also capture fast-moving action with a high-speed burst of full-resolution images at up to 7fps (AF/AE fixed from first frame).

An elegant, uncluttered user interface – featuring a new ‘never get lost’ menu – makes the powerful creative possibilities of the NEX-3 accessible to enthusiasts and step-up users alike. Shooting parameters are easily accessed via an intuitive control wheel and two soft keys. Turning the control dial, for example, allows depth of focus changes to be previewed ‘live’ on the LCD3, giving effortless control over beautiful, pro-style portraits. Further help for novice users is provided by on-screen shooting tips and a friendly help guide.

Images and camera settings are displayed on the big, bright 7.5cm (3”), Xtra Fine LCD with TruBlack technology that tilts up or down for comfortable viewing in any shooting position. The screen features an auto-brightness function for excellent visibility, even when you’re outdoors. TruBlack screen technology enables an even more vivid, high-contrast view of images and camera settings.

Compatibility with a wide range of interchangeable lenses dramatically expands the artistic possibilities of the E-mount camera system.
Sinchies 4Myearth